Your menu is your first impression. A few simple choices about colors, fonts, and organization make a big difference.
Dark background + light text is most popular for restaurants. Use an accent color for headings and prices. Avoid more than 3 colors.
Serif fonts (Playfair Display, Cormorant Garamond) feel upscale. Sans-serif (DM Sans, Raleway) feel modern. Use max two fonts.
5-8 items per category. Short category names. Put high-margin items first and last.
Quality over quantity. One great photo beats blurry photos of everything. Bad food photos hurt orders.
TV: large text, high contrast, whitespace. Phone: single column, tap-friendly spacing, fast loading.