Restaurants using digital menus with food photos consistently report a 15-30% increase in average order value.
When customers see what a dish looks like, they order more — especially higher-margin items. Menus with photography increase average ticket sizes by 15-30%.
Daily specials draw attention, category ordering puts high-margin items first, visual callouts nudge decisions — and you can test and adjust daily.
Digital menu boards reduce perceived wait time by up to 35%. Customers start deciding what to order before reaching the counter.
A TV menu board is visible the entire visit. A QR code menu is always accessible. This passive exposure leads to incremental orders.